Copywriter and content strategist building brands through effective storytelling.
My Writing Philosophy
Every great story starts with a journey. Effective copy meets your audience where they are and guides them to your product or service. The foundation of this writing is a deep, human connection that builds trust through demonstrated empathy with the frustrations and goals of individuals. Whether it’s a tagline, email, ad, or SEO content, the key is always about creating real connections with real people.
About Me
My experience spans B2B and B2C marketing content development across in-house and agency roles. Most recently, at Gerber Childrenswear, I led copy development for e-commerce, email, and paid social while collaborating with design, web, and social teams to maintain consistent brand messaging.
Previously, I created website copy, blogs, email campaigns, and paid social content for Tactical Baby Gear, and developed long-form articles, ads, social content, and SEO web content for agency clients at Shift Communications and Your Creative People.
Disclaimer
All works on this site are the property of respective companies and are featured here by permission.